By: Tito Chapman
Content Marketing Certified | Social Media Certified
Retargeting as it is defined, allows a business entity to keep their brand in front of potential customers after they have left their website. Retargeting persuades customers to reconsider offers when necessary.
Users are distracted daily when on social media. Thus, even though they would have seen your ad, click it, follow through to your website, they may get distracted while on their phones, tablets or laptops and close the screen.
Adopting the use of a website pixel, a Facebook pixel or an email list you may serve ads to those users who would have shown meaningful intentions with your website/ facebook page or content but haven’t converted.
When running a Retargeting Campaign the two main goals are awareness and conversion.
Regardless of the goals segmentation is a must. Campaigns may be segmented by behaviour, time and existing customers.
Leveraging retargeting in your social advertising strategy is a must. Create optimized retargeting ads and connect them to dedicated landing pages to get the most out of your campaigns.
The exciting thing about social media marketing is that there are always new tactics to try, new strategies to test.
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