Basseterre, St. Kitts (March 27, 2020) – St. Kitts is postponing the 24th St. Kitts Music Festival, originally scheduled to be held June 24-28, 2020, to June 23-27, 2021 in light of the current global situation to protect its citizens, residents, visitors and the integrity of the Music Festival.
“The St. Kitts Music Festival is now achieving the goals that were established for the event to drive and support ‘heads in beds’ for our tourism industry in June,” said the Hon. Mr. Lindsay F.P. Grant, Minister of Tourism, International Trade, Industry, Commerce and Consumer Affairs. “The Music Festival has allowed us to promote our St. Kitts brand over the summer months and we are confident that it will remain a cornerstone of our annual marketing and branding activities in the years to come. It brings significant direct economic benefit that provides for our people year after year. However, after careful consideration we chose to postpone it until 2021.”
CEO of the St. Kitts Tourism Authority Ms. Racquel Brown added, “2019 was the second year in a row we saw a significant increase in air arrivals and attendance with systemwide air arrivals increasing 7% for June 2019 (15,499) as compared to June 2018 (14,490) and recording nearly 30,000 attendees over the 3-night event. Looking forward, we will ensure the marketing and promotion for the St. Kitts Music Festival 2021 produces an increase in air arrivals and increase brand awareness for St. Kitts for Summer 2021.”
“While it was a difficult decision to make, we have postponed the St. Kitts Music Festival to protect the health and safety of all visitors, citizens and residents as well as the integrity of the St. Kitts Music Festival brand,” said Damion Hobson, Chairman of the St. Kitts Music Festival. “We look forward to delivering another epic 3-nights of performances in 2021 and an ‘Experience like no other’.”
Anyone who has already purchased tickets online will be protected and their purchases will either remain valid or can be refunded. Originally scheduled to perform as part of the star-studded line-up for 2020 were renowned artists including Gladys Knight, Jimmy Cliff, Beres Hammond, Wizkid, Koffee and Chronixx, among others. For more information about the St. Kitts Music Festival, visit http://www.stkittsmusicfestival.com/.
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