Instagram Rolls Out Private Story Likes

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By: Tito Chapman

Last month in a video announcement, Instagram head Adam Mosseri revealed that the company rolled out a new feature that will enable users to like one’s Instagram stories without sending a Direct Message, (DM).

Dubbed ‘Private Story Likes‘, the feature allows users to engage with stories in a private manner. Previously, a story’s reaction would get captured in one’s direct messages.

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This latest update allows users can get likes on Instagram Stories without having to clutter their DM box.

All a user has to do, is tap the heart icon just like you would do to an Instagram post. The heart button will be placed between “Send Message” and the “Paper Airplane” or “Share” option. Note that thjs feature doesn’t send a notification to the user when you like the story. Instead the like is visible in the viewer sheet of a particular story. Private story likes will not show a count of likes.

The new feature, “Private story likes” was an initiation of Instagram’s attempt to improve the chat experience of its users. Instagram has always been looking after the smooth working of the app and messaging experience.

The Private story likes is an effective way to engage with user’s stories and it makes life so much easier, no more messages that are just reactions to a story.

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