BASSETERRE (28th August, 2019): In an effort raise the standard of service offered to our guests, the Ministry of Tourism and the St. Kitts Tourism Authority will be enforcing the dress code for all taxi and tour bus operators.
St. Kitts is currently 1st in the OECS as it relates to cruise arrivals and 3rd in the region in visitor spend. In this ever expanding global environment it is imperative that we work hard to raise our standards as it relates to our product and service offerings.
Mediocrity will not make us competitive and no longer can we settle for what is acceptable in St. Kitts. If we are to remain on top we have to exceed the expectations of our well travelled visitors. There are many destinations that are competing against us, they are improving their infrastructure and increasing their service levels. It is important that we #StepUp our game if we are to remain competitive.
This enforcement is aimed at achieving the following objectives:
- Ensuring the safety of our guests and local taxi and tour bus operators
- Improving the overall standard of product and services offered by all operators
- Improvement of the overall customer experience
According to the law, under Schedule 1 of the Saint Christopher Tourism Authority (Prescribed Areas) Regulations 2009:
“A taxi or tour bus operator shall wear the uniform prescribed by his association or adhere to the dress code established by the Authority ensuring that the items of clothing do not bear any offensive inappropriate writing, symbol or wording, including political or other advertising thereon.”
(Click HERE to read the entire Saint Christopher Tourism Authority (Prescribed Areas) Regulations 2009)
The St. Kitts Tourism Authority has embarked on a tourism awareness campaign called #StepUp, to raise the standard of service in the tourism industry, as to ably meet the growing demand of the record numbers of arrivals to the island.
Stakeholders are encouraged to STEP UP and protect the tourism industry by providing nothing short of a world-class experience.
Over the years cruise lines have complained about harassment, infighting and disrespectful treatment of cruise passengers from vendors. In an effort to curb such behaviors, and protect the integrity of the destination and the livelihood of all its citizens, it was necessary to introduce regulations to guide operations within the sector, which also includes requirements that all certified vendors adhered to the established dress code.
The dress code as established by the Saint Christopher Tourism Authority is as follows:
St. Kitts Taxi Association:
Blue Polo Shirt with Association Crest and long black Pant or knee length skirt.
Liamuiga Taxi Association:
Orange Jersey Shirt with Association crest and long black pant or Knee length skirt.
St. Kitts Taxi Corporative
Cream Jack shirt with Corporative Crest and long Black Pant.
St. Kitts Tourism Authority
Green shirt with follow your heart Logo and long black or khaki pant or knee length skirt.
Individual Tour Companies :
Shirt of the Tour Company with the Respective crest/logo and long pant that coincides with the colour scheme of the uniform.
Uniforms of individual tour companies must be presented to the Ministry of Tourism and the St. Kitts Tourism Authority in writing for approval.
Operators are also reminded that their vehicles are to be inspected and issued a current decal to operate.
All taxi and tour bus operators are advised that failure to adhere to the dress code and the other elements of the code of conduct may result in their removal from Port Zante or the suspension of their licence.
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