Instagram launches subscriptions for U.S. Creators

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By: T. Chapman

Today, Instagram launched subscription to help creators earn income from followers.

With this latest development, creators can select the price of their subscription tiers, ranging from $0.99 to $99.99 per month. Users will pay this monthly fee to access content such as subscriber-only Lives and Stories. They will also get a purple badge by their username that shows their status to creators.

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The social network

This feature will be trialing with a small number of creators and influencers – 10, to be exact, including basketball player Sedona Prince and Olympian Jordan Chiles.

Instagram head Adam Mosseri has described Instagram subscriptions as “one of the best ways” for influencers to generate income. Meanwhile, Mark Zuckerberg, CEO of Meta, which owns Instagram, wrote in a Facebook post that he’s “excited to keep building tools for creators to make a living doing creative work and to put these tools in more creators’ hands soon”.

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