Photo Caption: The Campari Music Truck is quite a spectacle as it stars the parade on Carnival Monday.
Feathers, sparkles, non-stop feting and hours of music, complemented the natural flair of the world’s most vibrant drink brand, Campari, at Trinidad Carnival 2019. From streets filled with revelers to endless parades of dazzling colours, Campari stood tall against the competition with eye catching branding, the most beautiful Carnival Queens and gleaming flash bar displays. As part of its regional ‘Come Together’ campaign the brand again ventured to the twin island republic to further cement itself as the drink of Carnival. In tow this year were three regional Campari Carnival Queens from the homes of the region’s most popular Carnivals; Jamaica, Barbados and Trinidad.
Photo Caption: Campari Carnival Queens (from left) Trinidadian Blogger Rinelle Francis, Miss Universe Barbados 2017 Lesley Chapman Andrews and Jamaican influencer Shanice Allen
“2019 is the year for Campari Carnival, we have always been a celebratory drink, and there is no larger celebration for us in the region than Carnival. With Campari our consumers are always guaranteed one of a kind experiences and we get better at this each year. With all the work that has gone into 2019, we are positive that our results will be even greater come next year. Trinidad has been an extremely receptive market and we hope that Trinidad Carnival will set the pace for future activations,” explained Kamal Powell, Brand Marketing Manager for the Region.
Photo Caption: Revellers enjoy Tribe Band’s lunch stop with a performance from Campari Brand Ambassador Shenseea
Following its ‘Win a Trip Trini Carnival’ campaign in Belize late last year, the brand team welcomed one lucky consumer and their guest to experience the unique activations, breath taking sites and magic of Carnival season in Trinidad. Belizean Joel Stephenson and his wife Suzie were selected as this year’s lucky recipients of the Campari VIP experience.
“Last year we ran our ‘Win a Trip to Trini Carnival’ campaign in Belize where the response was impressive to say the least. What would all of this be worth if we were not able to share with and reward our loyal consumers. Our lucky winners received airfare, accommodation, spending money and access to the absolute hottest fetes. A truly once in a lifetime opportunity, Campari is game changing” continued Powell.
Continuing its Carnival crusade the brand and its Queens Rinelle Francis from Trinidad, Shanice Allen from Jamaica and Lesley Chapman Andrews from Barbados make their next stop on the rock for Carnival in Jamaica. With Carnival activities set to jump into full swing in the coming weeks, the activities will culminate on April 28 with Road March.